The dictionary meaning of a logo is a symbol, sign, or emblem. This symbol
is used time to convey a succinct message. A logo is a graphic mark or emblem
commonly used by commercial enterprises, organizations and even individuals to
aid and promote instant public recognition. Logos are either purely graphic or
are composed of the name of the organization.
Logo |
In the days of hot metal typesetting, a logotype was a uniquely set
and arranged typeface or colophon. At the level of mass communication and in
common usage a company's logo is today often synonymous with its trademark orbrand.
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